Introduction for merchants

Submarine is a tokenised payment platform that allows Shopify Plus merchants to build bespoke customer experiences around:

• Subscriptions;
• Memberships;
• Pre-sales;
• Crowdfunding;
• Saved payment methods; and
• One-click purchases and upsells.

Compared to other subscription or payment solutions available in the market, Submarine:

• Uses the native Shopify checkout. This in turn means:
  • Merchants can retain control over checkout customisations;
  • Shopify's ability to handle high-volume and flash sales in checkout is retained;
  • Shopify Scripts are fully supported for custom discounting logic;
  • Native Shopify discount codes and gift cards are supported without duplication;
  • Shopify's native fraud detection rules are still applied;
• Does not duplicate products or SKUs within the Shopify admin;
• Integrates directly with the Shopify admin for order management, including refunds;
• Provides a comprehensive customer-facing theme API for completely bespoke payment and subscription management by customers;
• Provides a bevy of Shopify Flow actions and triggers, allowing "out of the box" integration with other systems such as loyalty, email marketing, and referral apps;
• Allows integration with localised or proprietary payment processors.